Anticipated Releases Not Enough To Keep Apple Tv Subscribers
Apple TV+ has been growing around the world as the platform invests in new exclusive content. However, while the release of highly anticipated movies and TV shows result in multiple new subscribers, most of them abandon the platform after a while. Based on research from Antenna provided to the Wall Street Journal, companies behind streaming services need more than just new content that gets media attention to retain subscribers. As explained by the research, streaming services receive a large number of new subscribers when a new movie or show premieres on the platform....