App Store Revenue Experienced Its Biggest Drop In Seven Years
Apple’s App Store revenue fell by 5% year-on-year in September, with games revenue down by 14%, according to Sensor Tower analytics. Morgan Stanley, which carried out financial modeling based on the data, said that this was the biggest drop seen since it first started tracking, back in 2015. The fall is likely explained by two factors … CNBC reports: During its last earnings call, Apple suggested that year-on-year comparisons are still impacted to some degree by the strong demand for at-home entertainment during the pandemic....